In the recent times we have see that Google has brought about a change in the algorithm. This change has somehow brought a sense of surprise to the SEO world, as there are people who are trying to figure out the changes that have occurred. The online webmasters and business owners are eager to know about the changes that occurred in Google SEO algorithm.
This change has pushed the webmaster to rethink their strategy and also shuffle the traditional SEO strategy. The use of the on page optimization has actually increased the manifold by leaps and bounds, as now it will account to 40 % of the total SEO efforts opposed to 20 % SEO effort that was present previously.
One area companies must ensure is the use of proper Meta tags, which must be compact and concise, as Google has categorically said that websites without proper Meta tags will be summarily rejected.
The use of the Meta tag, which must be of 156 characters precisely for good result, is generally essential as it ensures sufficient traffic to the website and use tags that are present in the website content. While using the Meta tag one must be careful with the use of keywords.
Co Author Nayan Basu
